Independent wine & beer importers and distributors: wholesale drinks suppliers
Supplying pubs, restaurants, and businesses across the UK with wholesale alcohol and beverages. Directly sourced from independent vineyards, breweries, and distilleries worldwide.
All your wholesale alcohol for your business in one place
Whether you’re running a bar, restaurant, retail shop or event venue, Superba Wines makes sourcing wholesale alcohol simple, reliable and personal. We offer a full-service supply of premium wines, craft beers, lagers and spirits — all delivered with expert support and flexible logistics. As your trusted wholesale alcohol partner, we’re here to help you build a drinks list your customers will love, backed by service you can count on.
Your UK Wine Distribution Company: Importers of wines from around the world
As specialist wine importers rooted in passion, we bring you a portfolio defined by character, not commerce. We partner directly with small, independent vineyards – from the sun-drenched hills of Italy, Spain, and Portugal, to exciting discoveries globally. Each bottle is personally selected for its quality, story, and ability to delight your customers. Build a unique wine list that truly stands out, supported by reliable UK-wide delivery and a team that knows every bottle.
UK-wide Beer Suppliers: Craft Beer Distributors & Wholesalers
We don’t just supply beer; we deliver freshness straight from the source. As experienced beer distributors, we specialise in connecting you with independent craft breweries, ensuring you get exciting, high-quality brews. Our unique logistics mean we can offer UK-wide delivery, often getting craft beer to you the very same week it leaves the brewery. Alongside our dynamic craft selection, we provide reliable supply of your essential lagers. Get a beer list that excites and delivers, backed by service you can count on.
Spirit Wholesalers of Liquor & Alcoholic Beverages
Running your bar or restaurant is complex enough. Let us simplify your spirit and beverage sourcing. We offer a reliable, comprehensive wholesale supply of everything your business needs, from premium whiskies, cognacs, and rums sourced through trusted relationships, to all essential liquors and back-bar supplies. While our focus is on quality across the board, our distribution is designed for efficiency and ease. Get the reliable delivery and expert support to keep your operations smooth and your customers happy.
Why choose us? Benefits of being a Superba partner
When you partner with Superba, you’re not just buying wine and beer — you’re joining a service that understands the daily pressures of hospitality and retail. Here’s how we make your life easier, and your offering better:
Exceptional wine and beer from independent producers
Say goodbye to generic labels and mass-market bottles. We specialise in exclusive wines and freshly brewed craft beers from small, passionate producers — handpicked for quality, character and value. Your customers will taste the difference, and so will your bottom line.
Fast, reliable and personal service
No more chasing deliveries or dealing with faceless reps. We pride ourselves on fast, flexible logistics across London, the South East and the UK — with same-week beer delivery straight from the brewery, and a team that actually picks up the phone when you call.
Rotating wine and beer lists that keep you ahead
Keep your wine list and beer menu fresh and exciting with our regularly updated beer and wine selections. From limited-edition brews to seasonal Italian gems, we help you stand out in a crowded market — without the stress of constant sourcing.
Fair pricing, no compromises
We know margins matter. That’s why we offer competitive wholesale alcohol pricing without cutting corners on quality. Whether you’re a neighbourhood bar or a fine-dining restaurant, we make premium products accessible and sustainable for your business.
A team that knows their wine and beer
With decades of combined experience in wine, beer, and hospitality, we speak your language. Whether you’re reworking your drinks list, launching a new venue, or just need advice, we’re here to help — not sell you something you don’t need.
Your wholesale alcohol supply sorted in minutes
We know your time is precious, so we’ve made it easy to get your drinks supply sorted — no paperwork headaches, no long waits. Just great service, from day one.
Request a trade account
Drop us a quick message or fill out our sign-up form — no commitment, no pressure. We’ll have a chat, learn about your business, and make sure we’re the right fit for your needs.
Fast account set-up
Once we’ve got the details, we’ll get you set up fast. Your dedicated account manager will walk you through the process, help tailor your first order, and share exclusive trade pricing.
Enjoy discounts & fast delivery
Start ordering right away — and enjoy fresh craft beer, fine wine, and premium spirits delivered straight to your door. No delays. No fuss. Just quality drinks, great prices, and service that’s actually helpful.
Working with Superba Wines: wholesale trade FAQs
PRICING
Do you offer tiered pricing or volume discounts for regular wholesale alcohol orders?
Yes, we offer competitive trade pricing designed to support your business margins. This includes tiered pricing and volume discounts for our regular partners. We believe in rewarding loyalty and volume.
Are there any hidden fees or minimum order values?
No, transparency is key to our partnerships. We don’t have hidden fees, and while we encourage efficient ordering, we don’t enforce strict minimum order values – we want to work with you to find the right fit.
How often do your prices change?
We strive for price stability. Prices only change when absolutely necessary, primarily due to adjustments from our suppliers or changes in government duties/taxes. We’ll always communicate any changes clearly and well in advance.
PRODUCTS
Do you only stock Italian wine, or do you import from other regions too?
Absolutely! While Luca’s passion began with Italy, our portfolio features carefully selected wines from small wineries from exciting regions around the world. Quality and unique character are always our focus.
Can you help us curate a custom wine or beer list?
Yes, definitely. It’s one of our strengths and something we love doing! Our experienced team excels at helping you build bespoke wine and beer lists that perfectly match your concept, clientele, and budget.
Do you also supply spirits and lagers, or just wine and craft beer?
Yes, we offer a comprehensive wholesale beverage solution. While our core focus is on curated wines and independent craft beers, we reliably supply a range of quality spirits, essential lagers, and key back-bar items to make your ordering simple.
SERVICES
Can you provide us with product recommendations and updates?
Certainly. We’re constantly sourcing new and exciting products. You can rely on us for regular updates on new arrivals, seasonal selections, and expert recommendations tailored to help keep your drinks offering fresh and appealing.
Do you offer staff training or tasting sessions?
Yes, just get in touch with our team and we will be able to arrange a wine tasting and training session for your staff so they can we to know first hand some of the wines on our catalogue.
DELIVERY
How quickly can I get my order?
We make delivery reliable and efficient. For your designated delivery day (which we’ll set up upon opening your account), simply place your order by 2 pm the day before.
What areas do you currently serve?
We offer reliable direct delivery across London, Sussex, Surrey, and Kent. For our partners located throughout the rest of the UK, we use trusted courier services to ensure your order arrives safely and promptly.
Do you offer flexible delivery days or emergency top-ups?
Yes, we aim to be flexible and supportive. We can discuss flexible delivery schedules, and we always do our best to help with urgent needs or emergency top-ups for our regular clients.
Our office
Business hours
- Monday to Friday, 8am to 4pm