The Superba Wines story
At Superba Wines, our story begins in Genoa, Italy – the ancient port city Luca calls home, and the inspiration for our name, meaning “proud” or “splendid”. Founded in 2017, Luca’s vision wasn’t just about importing wine; it was about championing the artisans – the small, independent producers in Northern Italy and beyond, whose passion and craftsmanship create wines of exceptional character that often remain undiscovered by larger markets.
This commitment to quality over volume and relationship over transaction is the heart of Superba. It’s why we personally select every wine, partnering directly with estates across Italy, Spain, Portugal, and exciting regions worldwide. And it’s why we apply the same philosophy to sourcing the finest independent craft beers right here in the UK, working directly with breweries to bring you the freshest brews.
For bars, restaurants, retailers, and event organisers, this means partnering with a team that truly cares. We promise not just outstanding products and competitive pricing, but the kind of reliable, personal service that simplifies your life and helps your business shine.
Meet the Superba team
Luca
FOUNDER & WINE CURATOR
Born in Genoa with wine in his veins, Luca started Superba in 2017 with one simple goal: to share the passion and authenticity of small Northern Italian producers with the UK market. With over a decade of experience in the wine trade — and a background in accounting — he blends deep product knowledge with a sharp business sense. Equal parts wine lover and logistics wizard, Luca is the heart of Superba. You’ll usually find him tasting samples or sorting spreadsheets… sometimes both at once!
Dino
SALES & RESIDENT CHARMER
Originally from Italy and never seen without a smile, Dino brings warmth, wit and serious sales know-how to the team. He’s the guy who remembers your name, your wine list and probably your birthday. With a genuine love for good conversation and even better vino, Dino makes working with Superba feel more like a friendship than a transaction. He’s your go-to guy for tailored recommendations and making sure your stock is as fresh as your menu.
Reuben
OPERATIONS & BEER SPECIALIST
With 10 years in the craft beer world, Reuben is Superba’s hop-loving hero. From managing deliveries to keeping the website ticking, he ensures everything runs like clockwork — with a pint in hand (after hours, of course). A Brighton local and logistics pro, he’s also behind our exclusive beer partnerships and rotating brewery lists. If you’ve got a question about a hazy IPA or need help with your next order, Reuben’s your man!