The Superba Wines story
At Superba Wines, our story begins in Genoa, Italy – the ancient port city Luca calls home, and the inspiration for our name, meaning “proud” or “splendid”. Founded in 2017, Luca’s vision wasn’t just about importing wine; it was about championing the artisans – the small, independent producers in Northern Italy and beyond, whose passion and craftsmanship create wines of exceptional character that often remain undiscovered by larger markets.
This commitment to quality over volume and relationship over transaction is the heart of Superba. It’s why we personally select every wine, partnering directly with estates across Italy, Spain, Portugal, and exciting regions worldwide. And it’s why we apply the same philosophy to sourcing the finest independent craft beers right here in the UK, working directly with breweries to bring you the freshest brews.
For bars, restaurants, retailers, and event organisers, this means partnering with a team that truly cares. We promise not just outstanding products and competitive pricing, but the kind of reliable, personal service that simplifies your life and helps your business shine.
Partner with a team that truly cares
Join us in championing the world’s finest independent wine and beer producers. We offer outstanding wholesale alcohol products, and the reliable, personal service you deserve. Let’s work together to help your business shine.
Our office
Business hours
- Monday to Friday, 8am to 4pm