Meet the Superba team
Behind every bottle and every partnership is the Superba team. We’re a small, passionate group with a shared commitment to quality and personal service. From Luca’s expert curation to Dino’s friendly sales approach and Reuben’s operational precision, we are dedicated to helping your business thrive.
Luca
FOUNDER & WINE CURATOR
Born in Genoa with wine in his veins, Luca started Superba in 2017 with one simple goal: to share the passion and authenticity of small Northern Italian producers with the UK market. With over a decade of experience in the wine trade — and a background in accounting — he blends deep product knowledge with a sharp business sense. Equal parts wine lover and logistics wizard, Luca is the heart of Superba. You’ll usually find him tasting samples or sorting spreadsheets… sometimes both at once!
Dino
SALES DIRECTOR & RESIDENT CHARMER
Originally from Italy and never seen without a smile, Dino brings warmth, wit and serious sales know-how to the team. He’s the guy who remembers your name, your wine list and probably your birthday. With a genuine love for good conversation and even better vino, Dino makes working with Superba feel more like a friendship than a transaction. He’s your go-to guy for tailored recommendations and making sure your stock is as fresh as your menu.
Reuben
OPERATIONS & BEER SPECIALIST
With 10 years in the craft beer world, Reuben is Superba’s hop-loving hero. From managing deliveries to keeping the website ticking, he ensures everything runs like clockwork — with a pint in hand (after hours, of course). A Brighton local and logistics pro, he’s also behind our exclusive beer partnerships and rotating brewery lists. If you’ve got a question about a hazy IPA or need help with your next order, Reuben’s your man!
Ready to partner with a passionate team?
When you choose Superba, you’re not just getting a supplier; you’re joining a family. Our team is dedicated to providing personal service, expert curation, and a partnership built on trust. Let’s build a lasting relationship that helps your business thrive.
Our office
Business hours
- Monday to Friday, 8am to 4pm